Digital Marketing | SEO | PPC | SMO Interview Questions

Digital Marketing | SEO | PPC | SMO Interview Questions List

SEO Questions- SET1

• How many ways you can verify your website with webmaster tool?
• Difference between rel="next" rel="prev" vs rel="canonical" ?
• Difference between 301 and 302 ?
• How to optimize page load time?
• What is the use of robots.txt?
• What is the use of Data Highlighter in SEO practices?

PPC Questions - SET1

• What is ECPC?
• What is the use of Keyword discounter tool?
• What is CTR and how we calculate this?
• How to increase Quality Score and how to calculate QS?
• What is the role of Ad Auction?
• What is the key elements of Enhanced Campaign?
• Type of Ads in Google Adwords?
• What is the purpose of Ad Rotation, Frequency Capping, IP Exclusion?
• Difference between Keyword Tool and Keyword Planner Tool?
• How many limit of adgroups you can create in a Campaign?
• How to calculate conversion Rate?

SMO Questions - SET1

• What is the use of #tag(hash tag) & @tag in twitter?
• Difference between facebook fan page and Facebook profile fage?
• What is Facebook Ad Manager?
• What is Sponsored Stories?
• What is the role of Power Editor?
• What is the role of twitter trends?
• What is the role of Facebook Insight?

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